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Sustainability Spotlight: Introducing Make It Cute

We're excited to share a fantastic brand with you: Make It Cute, a children's play decor company dedicated to making eco-friendly playhouses and play decor kits that are as charming as they are sustainable. Co-founded by childhood friends, including actress Amanda Seyfried, Make It Cute is reshaping the landscape of kids' Play Decor™ while prioritizing our planet's health.

Founders
The three founders, Amanda, Anne, and Maureen, who have known each other since kindergarten, embarked on this journey together while navigating the joys of early motherhood. Their close-knit friendship and shared motherhood journeys led them to a shared vision for sustainable play. During COVID, as they spent more time at home, they assessed their environments. They realized that they wanted to create something special for their families. While co-founder Anne was building and painting beautiful houses for her children out of refrigerator boxes, the idea came to them to reinvent the timeless classic for modern families. From there, they set out to develop an indoor playhouse that would encourage children's development in a healthy, thoughtful, and simple way.

Sustainability
Make It Cute stands out for its commitment to safety and the environment. Their indoor playhouses are crafted from 50% recycled materials and can be recycled after use. This means parents can feel good about their purchase, knowing it contributes to a healthier planet. Plus, for every playhouse sold, the company partners with EARTHDAY.ORG's The Canopy Project to plant a tree in areas that need it most.

Aesthetics
These stylish indoor playhouses reimagine the traditional classic, blending aesthetics with functionality. Designed for modern families, the playhouses are easy to store and can be assembled or disassembled in under a minute. The thoughtfully hand-illustrated designs of the Modern Farmhouse and Cottage complement any home decor while offering a stimulating space for children to explore their creativity.

Make It *Even* Cuter
Their newly launched Play Decor™ Kits are thoughtfully designed to unleash your child's imagination while remaining kind to the planet! Their eco-friendly collection features four enchanting themes—Make It Cuter: Welcome Home, Make It Spooky: Halloween, Make It Festive: Christmas, and Make It Festive: Hanukkah—each hand-illustrated and perfect for transforming your play space. Whether you're creating a cozy atmosphere or conjuring up a spooky scene, their decor kits offer endless possibilities for creativity, joy, and making memories.

Safety
Created by three conscientious Mothers, safety is at the forefront of every decision the founders make, ensuring that their indoor playhouses and decor kits are ideal for fostering learning and development. Their playhouses are ASTM F963 safety tested for children ages 2-6 and can withstand 150 lbs. on the roof (but don't try that at home)! Through endless imaginative play, children can safely enhance their language, problem-solving, and motor skills, whether playing solo, with friends at a playdate, or home with family.

Connect with Make It Cute
If you want to make a positive change in your home or give a delightful gift, consider Make It Cute. Discover more about their environmental initiatives and community events, like Earth Day clean-ups, by visiting their site or following them on Instagram @MakeItCuteKids.

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